--- title: "Coencorp: Not So Humble Beginnings" description: Coencorp's first major project was a total custom fleet fuel management solution for one of North America's largest public transit systems. Learn more here image: https://info.coencorp.com/hubfs/montreal-910653_1920.jpg --- [Call us toll-free: 1 866-COENCORP      ](https://info.coencorp.com/blog/how-it-all-began-not-so-humble-beginnings#) [![Coencorp](https://info.coencorp.com/hubfs/Coencorp_September2018/Images/coencorp-logo.svg)](https://www.coencorp.com/) # Coencorp Blog # Coencorp: Not So Humble Beginnings Posted by [Reza Tavassoli](https://info.coencorp.com/blog/author/reza-tavassoli) on 24-Feb-2020 7:35:26 AM ![Reza Tavassoli](https://app.hubspot.com/settings/avatar/6b1930544854b60d2a111ad635e71fa7) - [Tweet](https://twitter.com/share) Most successful entrepreneurs can tell stories of humble beginnings where product and service development slowly eased into their targeted marketplace.  This is not necessarily so for the [Tavassoli brothers](https://www.linkedin.com/in/ali-tavassoli-coencorp/) and Coencorp.  Their beginnings were far from humble, and they exploded onto the transit scene with one of the country's largest public transit companies.  Here is what happened. ## The Customer & The Setting ![night skyline of the city of Montreal, home to Coencorp fleet management solutions.](https://info.coencorp.com/hs-fs/hubfs/1.%20Optimized%20Web%20Page%20Images/Blog%20Articles/COENCORP%20-%20NOT%20SO%20HUMBLE%20BEGINNINGS/fleet-management-software-solutions.webp?width=880&height=220&name=fleet-management-software-solutions.webp) The [Société de Transport de Montréal ](https://www.stm.info/en)(STM) traces its beginnings back to 1861 when they operated horse-drawn trams and is today a public transport agency that operates transit buses and rapid transit services in Montreal, Quebec, Canada. It is Canada's second most heavily used urban mass transit system and one of North America's most heavily used rapid transit systems. As of 2011, the average daily ridership is 2,524,500 passengers: 1,403,700 by bus, 1,111,700 by rapid transit and 9,200 by paratransit service. Back in the early 1990s, the STM wishing to streamline their operations published a spec for a solution not based on existing fleet fuel technology but based on their specific and unique requirements. They wanted a customized solution; at that time, few companies could offer the level of customization the STM demanded. They needed a solution that could handle the following: - 1,800 buses covering over 200 bus routes servicing over 8,500 bus stops and 68 rapid transit stations. - A reliable solution to keep moving [1,403,700 passengers each workday](https://en.wikipedia.org/wiki/Soci%C3%A9t%C3%A9_de_transport_de_Montr%C3%A9al). - Several garage facilities are tasked with managing the STM's vehicle fleet. - A solution that would grow with the transportation needs of the city of Montreal. ![transit bus driving off from station being managed by Coencorp fleet management software.](https://info.coencorp.com/hs-fs/hubfs/1.%20Optimized%20Web%20Page%20Images/Blog%20Articles/COENCORP%20-%20NOT%20SO%20HUMBLE%20BEGINNINGS/bus-transit-fleet-management.webp?width=300&height=191&name=bus-transit-fleet-management.webp) ## The Challenge Several companies started to work and develop a solution that would satisfy the needs of the transit corporation. With little existing technology available at the time, creating a solution required extensive meetings, site analysis and consultation with several levels of the STM, from upper management to the operations level in the maintenance garages.  Over time, the Tavassoli brothers (Ali and Ahmad) were the only ones left standing who had the courage and tenacity to complete this project. Their ability to find a solution meeting the stringent requirements won them the task. This first project Coencorp successfully tackled helped solidify Coencorp's fundamental culture as a customized solutions provider for integrated fleet fuel and maintenance management solutions. ## ![Coencorp-integrated-fleet-fuel-maintenance-solutions](https://info.coencorp.com/hs-fs/hubfs/1.%20Optimized%20Web%20Page%20Images/Blog%20Articles/COENCORP%20-%20NOT%20SO%20HUMBLE%20BEGINNINGS/Coencorp-integrated-fleet-fuel-maintenance-solutions.webp?width=300&height=450&name=Coencorp-integrated-fleet-fuel-maintenance-solutions.webp)The Future From this first project, Coencorp went on to provide integrated [fleet management solutions ](https://info.coencorp.com/blog/fleet-management-what-is-it-and-what-you-need-to-know)for other public transit companies servicing cities such as Laval in Quebec, Brampton and Mississauga in Ontario and Vancouver in British Columbia. Coencorp continues to develop unique custom solutions to the challenges of today's mass transit corporations because of the total ownership Coencorp enjoys with its product range. Coencorp now has the [SM2 range of products](https://www.coencorp.com/sitemanager) and services: - SM2 FUEL is an [enterprise-level fuel management solution](https://www.coencorp.com/advanced-fleet-fuel-management-system). - SM2 MAINTAIN is a [robust maintenance and PM management solution](https://www.coencorp.com/fleet-maintenance-management-system). - SM2 LOCATE is an [advanced and versatile AVL system](https://www.coencorp.com/fleet-telematics-gps-tracking). - SM2 SECURE is [fleet access and time-tracking solution.](https://www.coencorp.com/security-access-control-for-fleets) As public transit companies move forward into the 21st century and the electrification of their bus fleets,  the challenges are new and unique. Coencorp works closely with each of them to provide sound solutions to the challenges of efficiently operating a fleet of electric vehicles. If you are operating a public transit system and have unique challenges of your own, it would serve you well to contact the company that has built its entire reputation around providing solutions to mass transit challenges for today and tomorrow. **Download The Public Transit Brochure Below** ↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓ [![SM2 Public Transit Brochure](https://no-cache.hubspot.com/cta/default/4310746/e7923f16-e41a-44b5-bbab-89703197c9ea.png)](https://cta-redirect.hubspot.com/cta/redirect/4310746/e7923f16-e41a-44b5-bbab-89703197c9ea)   Topics: [fleet fuel management](https://info.coencorp.com/blog/tag/fleet-fuel-management), [fleet maintenance](https://info.coencorp.com/blog/tag/fleet-maintenance), [fleet management](https://info.coencorp.com/blog/tag/fleet-management), [Mass Transit](https://info.coencorp.com/blog/tag/mass-transit) ### Subscribe Here! ### Recent Posts ### Posts by Tag - [fleet management (13)](https://info.coencorp.com/blog/tag/fleet-management) - [fleet fuel management (12)](https://info.coencorp.com/blog/tag/fleet-fuel-management) - [fuel management (10)](https://info.coencorp.com/blog/tag/fuel-management) - [fleet maintenance (9)](https://info.coencorp.com/blog/tag/fleet-maintenance) - [maintenance management (7)](https://info.coencorp.com/blog/tag/maintenance-management) - [preventative maintenance (7)](https://info.coencorp.com/blog/tag/preventative-maintenance) - [vehicle tracking (7)](https://info.coencorp.com/blog/tag/vehicle-tracking) - [vehicle data (6)](https://info.coencorp.com/blog/tag/vehicle-data) - [AVL (5)](https://info.coencorp.com/blog/tag/avl) - [automated fuel management (5)](https://info.coencorp.com/blog/tag/automated-fuel-management) - [driver behaviour (5)](https://info.coencorp.com/blog/tag/driver-behaviour) - [real-time data (5)](https://info.coencorp.com/blog/tag/real-time-data) - [construction fuel management (4)](https://info.coencorp.com/blog/tag/construction-fuel-management) - [fleet management solution (4)](https://info.coencorp.com/blog/tag/fleet-management-solution) - [automated fleet data (3)](https://info.coencorp.com/blog/tag/automated-fleet-data) - [fuel management system criteria (3)](https://info.coencorp.com/blog/tag/fuel-management-system-criteria) - [fuel tank management (3)](https://info.coencorp.com/blog/tag/fuel-tank-management) - [maintenance software optimization (3)](https://info.coencorp.com/blog/tag/maintenance-software-optimization) - [public transit fuel management (3)](https://info.coencorp.com/blog/tag/public-transit-fuel-management) - [Mass Transit (2)](https://info.coencorp.com/blog/tag/mass-transit) - [fleet efficiency (2)](https://info.coencorp.com/blog/tag/fleet-efficiency) - [fuel inventory management (2)](https://info.coencorp.com/blog/tag/fuel-inventory-management) - [how select fuel management system (2)](https://info.coencorp.com/blog/tag/how-select-fuel-management-system) - [mining (2)](https://info.coencorp.com/blog/tag/mining) - [mining fuel management (2)](https://info.coencorp.com/blog/tag/mining-fuel-management) - [preventive maintenance (2)](https://info.coencorp.com/blog/tag/preventive-maintenance) - [safety (2)](https://info.coencorp.com/blog/tag/safety) - [SM2 (1)](https://info.coencorp.com/blog/tag/sm2) - [automated reports (1)](https://info.coencorp.com/blog/tag/automated-reports) - [exceptions (1)](https://info.coencorp.com/blog/tag/exceptions) - [fleet GPS tracking (1)](https://info.coencorp.com/blog/tag/fleet-gps-tracking) - [fleet cost management (1)](https://info.coencorp.com/blog/tag/fleet-cost-management) - [fleet productivity (1)](https://info.coencorp.com/blog/tag/fleet-productivity) - [fleet safety (1)](https://info.coencorp.com/blog/tag/fleet-safety) - [fleet telematics (1)](https://info.coencorp.com/blog/tag/fleet-telematics) - [going green (1)](https://info.coencorp.com/blog/tag/going-green) - [how select maintenance management system (1)](https://info.coencorp.com/blog/tag/how-select-maintenance-management-system) - [oil and gas fuel management (1)](https://info.coencorp.com/blog/tag/oil-and-gas-fuel-management) - [public works fuel management (1)](https://info.coencorp.com/blog/tag/public-works-fuel-management) - [trucking (1)](https://info.coencorp.com/blog/tag/trucking) - [what is fuel management (1)](https://info.coencorp.com/blog/tag/what-is-fuel-management) - [why fuel management system (1)](https://info.coencorp.com/blog/tag/why-fuel-management-system) [See all](https://info.coencorp.com/blog/how-it-all-began-not-so-humble-beginnings#) Call us Toll-Free or email us --- [T 450 672-4222](tel:4506724222) [F 450 619-6323](tel:4506196323) --- 1 866-COENCORP [ --- info@coencorp.com ](mailto:info@coencorp.com) [ --- 190-3705, Place de Java, Brossard (Québec) Canada J4Y 0E4 ](https://goo.gl/maps/PPNzAWRKnYB2) [![Coencorp](https://info.coencorp.com/hubfs/Coencorp_September2018/Images/coencorp-logo.svg)](https://www.coencorp.com/) © Coencorp 2021 ```json { "@context": "http://schema.org", "@type": "Article", "alternativeHeadline":"History of Coencorp Fleet Management", "articleBody": "Most successful entrepreneurs can tell you stories of humble beginnings where their product and service development slowly eased into their targeted marketplace. This is not necessarily so for the Tavassoli brothers and Coencorp. Their beginnings were far from humble and they exploded onto the transit scene with one of the country's largest public transit companies. Here is what happened. The Customer & The Setting Montreal Mass Transit System - Our First Customer for Integrated Fleet Fuel Management The Société de transport de Montréal (STM) traces its beginnings back to 1861 when they operated horse drawn trams and is today, a public transport agency that operates transit bus and rapid transit services in Montreal, Quebec, Canada. It is the second most heavily used urban mass transit system in Canada and one of the most heavily used rapid transit systems in North America. As of 2011, the average daily ridership is 2,524,500 passengers: 1,403,700 by bus, 1,111,700 by rapid transit and 9,200 by paratransit service. Back in the early 1990's, the STM wishing to streamline their operations, published a spec for a solution not based on existing fleet fuel technology but based on their specific and unique requirements. They wanted a customized solution and at that time, there were not many companies who could offer the level of customization, the STM demanded. They needed a solution that could handle: 1,800 buses covering over 200 bus routes servicing over 8,500 bus stops and 68 rapid transit stations. A reliable solution to keep moving 1,403,700 passengers each workday. Several garage facilities tasked with managing the STM's vehicle fleet. A solution that would grow with the transportation needs of the city of Montreal. Picture of STM Mass Transit Bus Services by SM2 - Fleet Fuel & Maintenance Solutions from Coencorp The Challenge Several companies started to work and develop a solution that would satisfy the needs of the transit corporation. With little existing technology available at the time, developing a solution required extensive meetings, site analysis and consultation with several levels of the STM from upper management to the operations level in the maintenance garages. Over time, the Tavassoli brothers (Ali and Ahmad) were the only ones left standing who had the courage and tenacity to complete this project. Their ability to find a solution that would meet the stringent requirements won them the project. This first project Coencorp successfully tackled help solidify Coencorp's fundamental culture as a customized solutions provider for integrated fleet fuel and maintenance management solutions. Coencorp-integrated-fleet-fuel-maintenance-solutionsThe Future From this first project, Coencorp went on to provide integrated fleet management solutions for other public transit companies servicing cities such as Laval in Quebec, Brampton and Mississauga in Ontario and Vancouver in British Columbia. Coencorp continues to develop unique custom solutions to the challenges of today's mass transit corporations because of the total ownership Coencorp enjoys with its product range. Coencorp now has the SM2 range of products and services: SM2 FUEL is an enterprise level fuel management solution. SM2 MAINTAIN is a powerful maintenance and PM management solution. SM2 LOCATE is an advanced and versatile AVL system. SM2 SECURE is an enterprise level fuel management solution. As public transit companies move forward into the 21st century and the electrification of their bus fleets, the challenges are new and unique. Coencorp is there, working closely with each them to provide sound solutions to the challenges of efficiently operating a fleet of electric vehicles. If you are operating a public transit system and have unique challenges of your own, it would serve you well to contact the company that has built their entire reputation around providing solutions to mass transit challenges for today and for tomorrow. Download The Public Transit Brochure Below ↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓ Topics: fleet fuel management, fleet maintenance, fleet management, Mass Transit", "author": "Reza Tavassoli", "dateCreated": "2020-02-24", "dateModified": "2020-02-24", "datePublished": "2020-02-24", "description": "Coencorp's first major project was a total custom fleet fuel management solution for one of North America's largest public transit systems. Learn more here", "headline": "Prevention Is No Accident: Preventing Incidents On The Road", "image": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hub/4310746/hubfs/montreal-910653_1920.jpg?width=1920&name=montreal-910653_1920.jpg"}, "inLanguage": "English", "keywords": "fleet fuel management, fleet maintenance, fleet management, Mass Transit, fleet management, fleet reporting, fleet management reports, Coencorp,fleet management software", "wordcount": "629", "mainEntityOfPage": "https://www.coencorp.com/", "name": "Coencorp Fleet Management", "publisher": { "@type": "Organization", "description": "A website about fleet management software and hardware", "email": "info@coencorp.com", "employee": { "@type": "Person", "name": "Reza Tavassoli" }, "logo": { "@type": "ImageObject", "url": "https://www.coencorp.com/hubfs/Coencorp_September2018/Images/coencorp-logo.png " }, "name": "How it All Began - Not So Humble Beginnings", "url": "https://coencorp.com" }, "url": "https://info.coencorp.com/blog/how-it-all-began-not-so-humble-beginnings" } ``` ```json { "@context": "http://schema.org", "@type": "Article", "alternativeHeadline": "Fleet Fuel Management for Montreal Transit", "articleBody": "Most successful entrepreneurs can tell you stories of humble beginnings where their product and service development slowly eased into their targeted marketplace.  This is not necessarily so for the Tavassoli brothers and Coencorp.  Their beginnings were far from humble and they exploded onto the transit scene with one of the country's largest public transit companies.  Here is what happened. THE CUSTOMER & THE SETTING The Société de transport de Montréal (STM) traces its beginnings back to 1861 when they operated horse drawn trams and is today, a public transport agency that operates transit bus and rapid transit services in Montreal, Quebec, Canada. It is the second most heavily used urban mass transit system in Canada and one of the most heavily used rapid transit systems in North America. As of 2011, the average daily ridership is 2,524,500 passengers: 1,403,700 by bus, 1,111,700 by rapid transit and 9,200 by paratransit service. Back in the early 1990's, the STM wishing to streamline their operations, published a spec for a solution not based on existing fleet fuel technology but based on their specific and unique requirements. They wanted a customized solution and at that time, there were not many companies who could offer the level of customization, the STM demanded. They needed a tsolution that could handle: 1,800 buses covering over 200 bus routes servicing over 8,500 bus stops and 68 rapid transit stations. A reliable solution to keep moving 1,403,700 passengers each workday. Several garage facilities tasked with managing the STM's vehicle fleet. A solution that would grow with the transportation needs of the city of Montreal. THE CHALLENGE Several companies started to work and develop a solution that would satisfy the needs of the transit corporation. With little existing technology available at the time, developing a solution required extensive meetings, site analysis and consultation with several levels of the STM from upper management to the operations level in the maintenance garages.  Over time, the Tavassoli brothers (Ali and Ahmad) were the only ones left standing who had the courage and tenacity to complete this project. Their ability to find a solution that would meet the stringent requirements won them the project. This first project Coencorp successfully tackled help solidify Coencorp's fundamental culture as a customized solutions provider for integrated fleet fuel and maintenance management solutions. THE FUTURE From this first project, Coencorp went on to provide integrated fleet management solutions for other public transit companies servicing cities such as Laval in Quebec, Brampton and Mississauga in Ontario and Vancouver in British Columbia. Coencorp continues to develop unique custom solutions to  the challenges of today's mass transit corporations because of the total ownership  As public transit companies move forward into the 21st century and the electrification of their bus fleets,  the challenges are new and unique. Coencorp is there, working closely with each them to provide sound solutions to the challenges of  efficiently operating  a fleet of electric vehicles. If you are operating a public transit system and have unique challenges of your own, it would serve you well to contact the company that has built their entire reputation around providing solutions to mass transit challenges for today and for tomorrow. Download The Public Transit Brochure Below ", "author": "Reza Tavassoli", "dateCreated": "2020-02-24", "dateModified": "2020-02-24", "datePublished": "2020-02-24", "description": "Most successful entrepreneurs can tell you stories of humble beginnings where their product and service development slowly eased into their targeted marketplace.  This is not necessarily so for the Tavassoli brothers and Coencorp.  Their beginnings were far from humble and they exploded onto the transit scene with one of the country's largest public transit companies.  Here is what happened.", "headline": "HOW IT ALL BEGAN - NOT SO HUMBLE BEGINNINGS", "image": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/4310746/montreal-910653_1920.jpg"}, "inLanguage": "English", "keywords": "Mass Transit, Fleet Management, Fleet Management Software, Fleet Maintenance, Fleet maintenance work order software,Fleet preventative maintenance", "wordcount": "386", "mainEntityOfPage": "https://www.coencorp.com/", "name": "Coencorp - SM2 Fleet Fuel and Maintenance Solutions", "publisher": { "@type": "Organization", "description": "A website about the industry's best fleet fuel & maintenance management software.", "email": "info@coencorp.com", "employee": { "@type": "Person", "name": "Reza Tavassoli" }, "logo": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/4310746/Coencorp_March2018%20Theme/Images/logo.p ng" }, "name": "Maintain - Locate - Secure your fleet and fuel", "url": "https://www.coencorp.com/" }, "url": "https://info.coencorp.com/blog/how-it-all-began-not-so-humble-beginnings" } ```