Reza Tavassoli

Reza Tavassoli
Reza has been on the Coencorp team since 2010. His reason for being is to discuss your fleet's requirements and explore how the SM2 platform can enable you to reach new heights of fleet and fuel management.

Recent Posts

Mining Industry: Finding Gold in our Fuel Management

Posted by Reza Tavassoli on 17-May-2019 7:36:00 AM
Mining + Fleet Management Systems = Success

Mining is a global industry and all over the world mines experience the same challenges and use the same tools to run profitable operations. Almost all mining operations run 24/7 and 365 days a year. When equipment needs to be running all the time, failures, fuel management errors, and operator misbehavior can quickly add up to millions in losses. Because most of the operation depends on generators, fuel becomes a very expensive and crucial part of the operating equation. In addition to the vehicles, everything from the property lighting to the cafeteria and kitchen equipment, to personnel housing and amenities, to maintenance facilities, to most of the machinery operating outside and inside the plants depend on a continuously available fuel supply. Managing this supply accurately is where the big savings occur.

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Topics: fuel management, fuel tank management, mining

Out Of Fuel Buses : Going Nowhere Fast

Posted by Reza Tavassoli on 2-May-2019 7:21:00 AM
The Bad News

   For over a year, we have been reading articles about Montreal buses running out of gas and then a whole lot of finger pointing as to where the blame should go. Unfortunately, pointing fingers seldom motivates anyone to find a solution, much less implement one. While we prefer looking for a solution, we thrive on challenges like this one, so go ahead and point those fingers our way. The Montreal Transit Authority (STM) is one of Coencorp’s oldest and most valued customers and we can tell you that the problem is much more complex than it seems, but also a lot simpler to solve than any of the articles have suggested. Let’s just say that there are a lot of steps and people involved in every aspect of decision-making when it comes to public safety. At the end of the day, we are grateful that the checks and balances are in place to protect the tens of thousands of daily travelers using public transit. As with all complex systems, the solution is often clearer than any implementation of it, but when it’s implemented, we must acknowledge the heroes who were patient enough to follow due diligence for our safety.

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Topics: public transit fuel management, fleet fuel management, vehicle data, preventative maintenance, fleet management, real-time data

A Day In The Life Of A Fleet Manager

Posted by Reza Tavassoli on 25-Apr-2019 7:32:00 AM

Today we give special recognition to some important partners who contribute to our success, the fleet managers themselves. Thanks to these hard-working and strategically essential employees from all the industries we serve, Coencorp has been growing for three decades, building the most comprehensive, fully integrated, customizable, and user-friendly fleet management system available, SM2. To better understand what makes these partners so important to us, we need to take a look at all they do on a daily basis and how their business needs become our primary functions.

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Topics: fuel management, fleet management, driver behaviour, vehicle tracking

Get Green to Save Green: FMS in Green Fleet Practices

Posted by Reza Tavassoli on 14-Mar-2019 7:11:00 AM

The global construction industry accounts for between 25-40% of the worlds carbon emissions from all its gas-guzzling assets. It’s no surprise construction companies are under intense scrutiny over fuel consumption. Increasingly rigid government regulations are demanding accountability for every drop of fuel that goes into an asset’s tank and how every one of those drops are being spent. Public opinion now plays an equally strong value on sales and gas-dependent companies need to get green to keep and gain more clients, especially regarding lucrative government contracts. Construction fleet managers are needing to report on behaviors they once took for granted and providing detailed data beyond the amount of fuel purchased. They need to know where, how, and why it’s being spent. Traditional methods of manual data collection are no longer adequate and new industry leaders must implement more efficient solutions. The need for accurate reporting tools has become clear, and gas giants like BP are painting perspectives for their customers on the imperative benefits of having automated & integrated fuel management systems, like SM2. At Coencorp, we always start with the individual’s unique needs, so let’s start there to illustrate what BP is telling all fuel consuming industries.

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Topics: construction fuel management, fleet fuel management, going green

visibility and control over fuel costs: Fuel Management in Mining

Posted by Reza Tavassoli on 1-Mar-2019 7:31:00 AM

Pay Attention, Or You'll Pay!

I was planning my budget the other day and thinking about how much gas I used for trips to and from work, to do groceries, to the gym, to go on weekend outings with friends and family, and I realized that other than the mileage on my odometer, I didn’t really track where I spent on fuel each week; much less for each month, or year. I suppose if I knew I’d be a little shocked, and I’d also be a little more careful about what I paid for gas, how I operated my car, and how many trips I made each day. The truth was, I only had a vague idea about my gas spending behavior and I probably wouldn’t even see if my changes made any major difference or not to my single car usage. Then I thought about my clients. 

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Topics: fuel management, fleet management, mining

Not Just Real-Time Data, But Real-Time Insights

Posted by Reza Tavassoli on 21-Feb-2019 7:34:00 AM

In our previous article, we discussed the importance of capturing real-time data when managing a fleet. However having loads of raw data flooding in is one thing, being able to visually organize and analyze it all in real-time is a whole different challenge for most fleet managers. Increasingly, companies and industries demand real-time insights in order to fully understand what is going on within their organizations. What are the advantages of real-time data analytics, where are the challenges, and which tools can be used for real-time processing of the live data?

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Big Data, Big Deal: Real-Time Data In Fleet Management

Posted by Reza Tavassoli on 14-Feb-2019 7:28:00 AM

Across industries and markets, we hear the call to real-time data collection and its importance to profitable big data analytics. Companies with fleets to manage have known this for a long time and continue to partner with fleet management system (FMS) suppliers  to improve business practices and outcomes. 

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Topics: fleet fuel management, maintenance management, maintenance software optimization, vehicle data, fleet management, AVL, real-time data

You Do You: The Importance Of Integrated Fleet Management Solutions

Posted by Reza Tavassoli on 7-Feb-2019 7:36:00 AM
One-Size Fits All vs One-Stop Shop 

The implementation of a fully integrated fleet management system that answers the challenges of a vast diversity of industries and companies needing them is realizable when the supplier builds its system on these strong values: flexibility, adaptability, scalability, and user-focused functionality. Most companies’ needs vary beyond what combination of equipment and assets they own; they include the very human factors of management styles, objectives, and visions. In reality, one-size-fits-all solutions often fail because no two fleets are exactly alike. Your ideal fleet management solution must be built on an equal understanding of the equipment being used and the people who will be using them: the fleet managers and equipment users. 

Here are a few key needs our clients have identified in their industries:

Government, Public Works, and Construction:

  • Automated tracking and control of stationary fleet fueling facilities, mobile fuel tanks & deliveries, and remote tanks & generators,
  • Maintenance bay management
  • Yard access/gates &doors control


  • Tracking fuel during transportation
  • Recording & managing fuel drops at mine sites
  • Remote generator management, including real-time capture of fuel tank levels 
  • Controlling and tracking fueling transactions at fixed and mobile tanks
  • Managing maintenance of various vehicles and equipment (maintenance plans, work orders, parts, labor, etc.)
  • Access control (gates, doors, etc.)

Oil & gas:

  • Automatic, real-time tracking of fuel in transit
  • Automatic, real-time tracking of fuel drops
  • Management and control of fleet fueling facilities, fuel depots, mobile tanks, pumps, remote tanks, and remote generators 
  • Maintenance bay management

Public Transit:

  • Automatically manage distribution of fuel and other fluids at all maintenance bays           
  • Automatically manage inspection bays and lube bays
  • Manage maintenance of vehicles and equipment (work orders, recalls, parts & labor, warranty tracking, etc.)
  • Track buses and passenger count in real-time
  • Control access to facilities and buildings

Private fleets:

  • Automatic fuel management
  • Maintenance & work order management
  • Vehicle tracking and driver’s logs
  • Automatic access control (gates, doors, etc.)


How Can We All Come Together?

While there are some differences across industries, the two points remain consistent: the data collected must be automatic, real-time, and accurate, and the ability to pull reports on the data must be flexible to the needs of the individual company. Whether operating a refinery, fuel depot, transporting fuel, or providing mobile services in any industry, the cost of fuel, labor, and maintenance are among the highest and, more importantly, these activities are operationally critical.  They need to be managed accurately with full accountability. It has been a major challenge for fleeted organizations in any industry to manage their operations with technologies incapable of providing automated, seamless, and integrated solutions. 

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A Very Liquid Asset

Posted by Reza Tavassoli on 31-Jan-2019 7:30:00 AM
Where Your Fuel Management System Makes You Money

When discussing the high costs of fleet management, our customers often tell us fuel consumption is on par with expenses related to labor. In fact, they tend to complement each other in clear and trackable ways. The most obvious is when your fleet increases in size, so do labor and fuel expenses. However the relational increase isn’t always a one to one ratio. The question is why it sometimes seems to increase exponentially.  

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Topics: fuel management, maintenance management, fleet management, AVL, driver behaviour, vehicle tracking

The Coencorp Advantage

Posted by Reza Tavassoli on 25-Jan-2019 7:30:00 AM


Ask their customers for the advantages of working with the Coencorp team and you will get
beautiful stories describing the five pillars of the company: Accessibility, Adaptability,
Automation, Accountability, and Amalgamation. These pillars describe much more than the
services and products developed over the past twenty-seven years, they describe the
founders’ values. Moreover, each of these five “A”s have driven their vision since the exciting
call for help from their first and oldest client. It was this client that gave the founders the
opportunity to build everything around their core values: People Centered, Quality Driven,
Adaptability Oriented.

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